Introducing longer-lasting styles from the professional grade PROluxe straightener. The intelligent OPTIheat technology found within, locks in styles all-day, giving you healthy looking and beautifully straight hair. Be hair confident in whatever you do, and get a beautiful 24-hour hairstyle to suit your 24/7 lifestyle. Your hairstyles will last longer and feel straighter with our PROluxe Straighteners from day all the way through to night. The PROluxe Straightener comes complete with ultimate glide ceramic-coated plates, and has been proven to give you up to five times smoother results*. Your hair will glide effortlessly across the ceramic, leaving you with snag-free, 50% straighter hair in just one pass.