Get yourself a 24 hour salon worthy blow dry with the PROluxe Hairdryer, and say hello to frizz-freedom with your smoothest results yet. With intelligent OPTIheat technology and the unique Style Shot feature, the PROluxe dryer cleverly uses heat to shape, sculpt, and lock your style in place*. The exclusive styling concentrator shape has been designed specifically to enhance airflow and heat distribution, making salon worth blow-dries easy. All hairstyles start with a blow dry, so taking time to create a smooth and frizz-free base before you curl or straighten is step one on the way to hair perfection. The ionic PROluxe hairdryer is your key to frizz free shine, with 90% more ions** working to smooth hair cuticles for a healthy looking and flawless finish.