Make your own Frame and reinvent your home, each and every day. A masterpiece in its own right, Samsung's The Frame is a stunningly slim TV that looks just like a picture frame, bringing epic 4K entertainment and fine art into your home. This truly spectacular TV can be endlessly transformed, inspiring you to reinvent your everyday space whenever the mood strikes. Think of it as a blank canvas to showcase the things you love and express your creativity in your home. With Art Mode, instead of fading to black when the TV is off, The Frame turns into a glare-free canvas to showcase a gallery of iconic art and stunning photography – including your own. With access to over 1,600 beautiful works of art from world-renowned institutions on the Art Store,  you'll find the perfect piece that matches your mood and the occasion. Or turn The Frame TV on, and enjoy your favourite 4K shows and movies in breath-taking cinematic colour, powered by Quantum dots and incredible glare-free 4K Ultra HD detail. The Frame’s new, ground-breaking QLED Matte TV Display absorbs reflections – so even in bright light, you’ll be watching the drama, not yourself.  But's that's not all  – you'll discover best-in-class, cinematic 3D surround sound with Dolby Atmos technology that will pull you further into every moment. So whether you're watching a drama or a dramatic artwork, The Frame looks just as striking, on or off. With the Slim Fit TV Wall Mount, it even hangs like an actual picture frame, flush to the wall, without any messy cables getting in the way. Plus, you can choose from a range of interchangeable bezel colours to customise The Frame TV even further to match your home or the art pieces on display.  Blend in, or stand out – the choice is yours. Either way, The Frame is possibly the only TV you'll want to watch even when it's off.