Fast drying. No extreme heat. Now with the new Flyaway attachment. Five styling attachments. Including the NEW Flyaway attachment. Intelligent heat control. Powered by Dyson digital motor V9. The small, powerful Dyson digital motor V9 spins at up to 110,000rpm. Combined with Air Multiplier™ technology, it produces a high-pressure, high-velocity jet of controlled air, for fast drying and precision styling. Unlike some others, the Dyson Supersonic™ hair dryer measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine. The ideal finishing tool for sleek, straight styles. Hides flyaways under longer hair to give you a smooth, shiny finish¹. With just air. The wider, thinner design³ of the re-engineered Styling concentrator creates a high-velocity blade of air that’s perfect for styling. And because the air is focused, you can style one section at a time – without disturbing the rest. Re-engineered to disperse air more evenly around your curls, the Diffuser simulates natural drying, helping to reduce frizz and define curls and waves. Longer prongs allow you to style more hair with greater control – and reach deeper into the hair.