The bladeless Dyson AM07 Tower Fan with Air Multiplier technology keeps your room constantly refreshed, with low noise and energy emissions. The AM07 Fan features bladeless, Air Multiplier technology which works by drawing in surrounding air and accelerating it to release a smooth and consistently powerful flow of air. The AM07 is 60% quieter and uses 10% less energy than its predecessor. The Dyson AM07 Tower Fan is an effective, money-saving alternative to conventional fans which often produce uneven airflow, high energy bills and break down quickly due to worn out motors. This Dyson fan has been built to last and its bladeless design makes it easy to clean - it won't clog up with unwanted dust particles or release them into the air.