And that future is Apple TV. Think about it. You already use apps to watch TV on your mobile devices and computers. With Apple TV, apps have liberated television, letting you choose precisely what and when you want to watch. Built on a powerful platform called tvOS, Apple TV lets you interact with your TV in completely immersive ways. Use the Apple TV Remote with Touch surface to find just the movie you’re in the mood for. Or turn your living room into a classroom, fitness studio, or shopping destination. This is Apple TV. And this is where television is headed.