Our 4K HDR technology contains all of Panasonic's picture quality know-how for delivering beautiful, lifelike and accurate images. Advanced Colour Processing contains Panasonic's picture quality know-how in delivering faithful onscreen images. Specifically it delivers accurate colours and works to produce deeper blacks which retain detail even in dark scenes. Panansonic TVs support now multiple HDR formats, such as HDR10 the standard HDR format for films and UHD Blu-ray discs, and now also Hybrid Log Gamma, the HDR format for broadcast TV developed by the BBC and Japan's NHK. During 4K signal transmission to the TV via HDMI, colour information is slightly compromised, resulting in less-than-ideal colour shading and gradation. With 4K Pure Direct, all colour informaton and full resolution is transmitted to the TV, so that the picture retains its crisp, rich colours as intended in 4K Ultra HD. Wide or narrow, subtle or bold - with two distinct styles in one Flexible Pedestal design, now you can change the look of your TV as often as you remix your room.